As a business owner or entrepreneur, you have likely learned the importance of developing a strategic marketing plan. However, do you have a Strategic SEO Plan? This is critical to your online success!Creating a Strategic SEO Plan is not difficult, but it will require some time on your part! However, the time you put into your Strategic SEO Plan will substantially benefit your business.The Secret to a Successful Strategic SEO PlanSetting goals is the secret to creating an effective Strategic SEO Plan. Establishing “absolute” goals is critical to your success. Once you learn the basic processes for SEO, you will be able to set these goals.Tips for Setting Goals• Be as detailed as possible with your goals by including a date that a specific task should be completed.
• Be realistic with your goal dates. Be sure to allow enough time to get the task complete, but do not allow too much time, as well.
• Keep on track and update your goals, as needed.
• Determine what you want to achieve by completing a SEO program.Setting goals is the first step to creating a successful and powerful SEO campaign. Without goals, it is literally impossible to build a successful and effective SEO campaign.How is your Competition Marketing?Conducting a website and competitors analysis is a critical step in your SEO Strategic Plan. In order to determine what you need to do for a successful SEO campaign, you must first know where you and your competitor’s stand in the realm of current SEO techniques. Conduct a thorough search on what your competitor’s are doing. Are they successful in their SEO campaign or could they improve in certain areas? How about your website? What is working and what is not?Establishing a SEO BudgetThis is an essential step and must be determined before you begin your SEO Strategic Plan. You must determine how much you can spend in order to determine if you will be able to complete an aggressive SEO campaign or whether you need to modify your plan. Here are just a few of the fees you may incur:• Niche Directory Submissions
• Search Engine Friendly Submissions
• Search Engine Submissions
• RSS Feed Directory Submissions
• Competition/Keyword Analysis
• Newsletter Template Branded
• Social Bookmarking Setup Fees
• Social Networking Setup Fees
• Article Marketing
• Blogging
• Press Releases
• Newsletters
• Web Content
• SEO Consulting Fees
• Web Design and Development
• Web Analytics
• Link Building
• Traffic Ranking
• Conversion AnalysisNow it’s Time to PrioritizeWhile you may have every intention of moving forward with an aggressive SEO campaign, your budget may be saying otherwise. If you do not stick with your budget, serious problems can arise. It is imperative that you determine how much you can spend and then plan your SEO campaign accordingly. You may have to eliminate some of the steps. Knowing this in advance will ensure a successful campaign.Moving forward without paying attention to your budget could literally stop your SEO campaign literally “in its tracks”! This is because you will have spent all your money in the beginning stages of your SEO campaign, and then will have to quit cold turkey when the money has all run out. If you plan accordingly, you will be able to select the most important SEO techniques first, and then move on to others, as the money is available.You must prioritize in order to make the right decisions on which steps to eliminate or postpone and which ones must be implemented. Some of the tasks that must be implemented are:• Keyword Research
• Content Development
• Website Revisions/UpdatesRemember, if you do make changes due to your budget, you must go back to your goals and adjust them accordingly, as well.Creating a SEO Strategic Plan Project ScheduleIt is important to create a schedule for your plan. This will ensure your SEO project moves forward without serious delays. Once you have made the adjustments to your goals due to the budget process, you can utilize this goal list to help you with your schedule.Without a schedule, you will likely spend more time than you expected on a task, which can cost you more money in the long run.A Final Note about the Strategic SEO PlanIt is important that you develop your plan and implement it in a specific order. All business processes require planning, initiation, and implementation. A plan must be developed to define the goal and complete the task. HOWEVER, it is important to understand that in order to have a successful SEO campaign; these tasks are not one time tasks. They must be implemented over and over again to produce positive results!While this is an important plan, it is equally vital that you recognize you can and should make changes in your plan. It is a work in process that must be updated continually, in order to create success!

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A flawed software application can have a huge impact on the developer’s revenue, credibility and reputation in the longer run. So before delivering the software to the client, each company needs to ensure that it is working flawlessly and meeting all requirements or specification of the client. There are many instances when minor flaws in software have resulted in both human and monetary loss. That is why; software testing has already becomes an integral and significant part of the software development life cycle (SDLC).The agile software development principles further do not consider software development and software testing as two separate processes. The agile methodology emphasizes on the programmers and testers working as a single team, and work together to improve the quality of the software. As an integral part of SDLC, software testing process aims to assess the completeness, correctness and quality of the software before its delivery. At the same time, the test results help businesses to check if the software meets all requirements or specifications of the client.Why Software Testing is Important for Modern Businesses?A number of studies have indicated that the cost of fixing bugs in the software increases, if they are not identified and fixed early. When the defects or bugs in the software are detected early, it becomes easier for programmers to eliminate them. That is why; most companies nowadays introduce testing in early phases of SDLC. They further deploy independent QA professionals to assess the software during various stages of development.Nowadays, IT companies to develop custom and mission-critical software applications. A minor bug in the mission-critical software application can result in both financial and human losses. For instance, a minor flaw in the software used by an aircraft can result in irreparable losses. That is why; the IT company must perform a variety of tests to identify and eliminate all defects, bugs or flaws in the application before it is delivered to the client.Each modern user has option to choose from thousands of identical software applications. So to keep the users interested and engaged, each enterprise must deliver high quality software. When the software is tested thoroughly and repeatedly, its quality can be assesses more effectively. Based on the test result, the company can launch a high quality product that will stay in the market in the longer run.Software testing further becomes essential for businesses due to the differences between the development and production environments. While developing the product, programmers focus mainly on its features and functionality. But the features and functionality will have different effect on individual users. When the application is assessed in the testing environment, it becomes easier for QA professionals to assess the user experience accurately. As testing environment and production environment are identical, the performance of the software can be assessed more accurately.Often clients require developers to include new features in the software during different phases of development. Each time a new feature or functionality is added to the application, the code needs to be tested thoroughly. The QA professionals perform regression testing to ensure that both legacy and new features are working flawlessly. The tests will further help the business to assess the quality of the updated product before it goes live.The modern websites and web applications must be compatible with multiple operating systems, devices and web browsers. So the enterprises must assess the web application’s performance on various devices, platforms and browsers. The seasoned testers use advanced tools to assess the website’s compatibility across multiple platforms and devices. The test results further help developers to make changes to the code to enhance the website’s compatibility and accessibility.Many businesses deploy independent QA professionals to protect their goodwill in the competitive market. The online forums and social networks have made it easier for modern users to highlight the defects or flaws in a particular software application. So the enterprise needs to ensure that the end user detects no bugs of flaws. When the software is tested thoroughly, the chances of bugs detected by users are eliminated. Thus, software testing will help developers to impress users and stay in the business over a longer period of time.With more and more businesses adopting agile development methodologies, software development and testing have now become inseparable processes. Each business has to invest in comprehensive software testing to get higher returns, enhance its reputation, and retain clients.